What I Can Teach You About Businesses

Law Firm Marketing Consultant

When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. These restrictions are strictly applicable to lawyers and not other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.

Here are some guidelines on how to go about hiring a law firm marketing consultant.

Is the Consultant a Lawyer?
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. What you need to take on-board is the fact that law firm marketing deal is a completely different deal than general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.

Flexibility in their Payment Structures
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.

Does He/She Consider your Personality or Personal Preferences?

There several marketing techniques. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you get extremely comfortable with your marketing activities, and feel that they resonate with your values, and of course meet the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.

You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.