Smart Ideas: Resources Revisited

Jason Hornung: Facts and Benefits of Facebook Advertising

Facebook advertising is very important in promoting products and services because of the exposure, reach, and targeting options available to brands advertising on the network. While it is true that there are business owners who tried advertising in Facebook ads and failed, most of them don’t really understand their target audience and they place their ads in the news feed of the wrong people and other factors. For every single brand advertising on Facebook, it is essential to segment social media performance by organic vs. paid activities.

How do you calculate paid from organic likes? Paid and organic likes are broken within the Like Sources of Facebook Insights, and these sources can be viewed within the Insights data export or Insights tool. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. When advertising on Facebook, it is hard to report audience growth that is organically driven. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Organic growth trends are used in identifying successful tactics for building your target audience. Facebook is a major social media platform where starting brands or new businesses can make a name and have a fair marketing with current or large businesses. Consumers today know what they want and they are smarter as compared in the past. With the help of Facebook advertising, small and new businesses can promote their products and services to a wider customer base, increasing the chance to become popular and find a spot through social media. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.

Social media marketers are helpful in achieving the short-term and long-term goals of businesses through the right Facebook advertising techniques, and Facebook ads can easily go viral in just a day once you are able to hit the sweet spot of your target audience’s hearts. While it is true that there are many social media marketing agencies and individuals offering their services at a cheap cost, it is still essential to do your homework of considering dealing with someone who has a good reputation, foolproof credentials, and experience. Social media platforms like Facebook creates a major impact on digital marketing providing limitless opportunities to ordinary people and business owners to be successful. Allow Jason Hornung to help you achieve your short-term and long-term business goals and achieve your business’ full potential. Contact Jason Hornung and start reaping the fruits of Facebook advertising’s success!