Learning The Secrets About Marketing

The Benefits of Pay Per Call Marketing

Nowadays, there are at least a billion smartphones all over the globe. And with the handiness of click to call, businesses are observing more customer-initiated phone calls coming in through their mobile marketing efforts. In fact, it is projected t hat annual calls to businesses will soar to 162 billion by 2019–more than twice the volume back in 2014!

With calls getting the rise, developing your business or performance marketing program with pay per call markettechniques seem like cake. But below are bottom-line benefits pay per call markettechniques offer:

Maximized High Value Leads

Pay per call markettechniques are the most efficient manner of capturing your mobile audience. Instead of bringing mobile customers to a landing page that has a form, they can easily tap a click-to-call call button to be in touch with your business. In fact, more than 50% of mobile searchers say they often have to call a business from a mobile search ad. Even in the digital era, customers are buying over the phone more than ever.

Quality Control and Security

Marketers, specifically performance-based marketers, are particularly conscious about the quality of their leads, considering a positive ROI depends on it. By adding phone calls to your marketing campaign, you’ll notice a rise in lead quality soon and for two key reasons:

First, as previously mentioned, phone calls are naturally higher quality in comparison to digital leads because callers have stronger buyer intent. Moreover, calls have 100% contact rates, in contrast to digital leads which can be old or recycled, or just downright impossible to reach.

Secondly, pay per call markettechniques ensure you have quality controls at your disposal so that you can only receive the calls you want.

Higher ROI

With pay per call, you’ll capture new leads and customers, and you will see a bigger return on your media investments. Essentially, you’re monetizing a whole new traffic stream, and when you pump up lead volume, and maintain or even increase quality, you have a fail-safe technique for a better ROI.

Full Visibility and Control

All digital marketers are at home with getting insights into web conversions and the path to purchase. With pay per call, you have the same kind of visibility, topped by insights you can never get from digital transactions. Pay per call markettechnique analytics give you:

Sources of call traffic

> Most successful campaigns and affiliates

Call conversions and results

> Customer behaviors and preference trends

> Extensive caller profiles

> Total view of the path to purchase

As well, pay per call markettechniques also give you complete control over the call experience. Having these insights and tools, individual and overall campaign optimization becomes way easier and more successful.