Interesting Research on SEO – What No One Ever Told You

Web Design And SEO For Contractors And Realtors.

People are going online to look for homes and to find realtors, and the trend is becoming more popular. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. This also applies to real estate agents.

Business people in real estate can take several steps to optimize their real estate websites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.

The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. Traffic can be attracted by writing bogs about those particular properties. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.

The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Adding a video to a page increases the traffic of inbound link by three times according to research.

The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.

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