5 Takeaways That I Learned About Marketing

Selecting Between Online Marketing vs Offline Marketing

In the event you’re starting a company, there is need to think about having aneffective marketing function as well. A business without a successful advertising strategy is possibly going to fail no matter how great the business may be. In this digital era, there are a lot of ways in which you can advertise your business. But you need to determine which of these choices are worthy. Here are some of the advantages of using online marketing over offline advertising.

Cost Effectiveness

Online marketing is cheaper as compared to the traditional marketing channels. In offline marketing, you need to have plenty of stock, pay the advertising team and rent advertising space. All these can prove to be somewhat costly. On the flip side, in online marketing all you have to do is have the picture and description of your goods and post it online. It’s not necessarily that you have the physical product in store at the time of online marketing. with online marketing, you can order the product in line with customer orders and hence this relieves more money for other activities.

Exposure

If you are paying for marketing you need to be sure that your advert reaches your target market. However in offline marketing, there is no way of telling this. You can’t be sure that people will notice your ad. It is difficulty for offline marketing to target a specific audience. However in internet marketing, you can send emails to specific audience and chances are that all of them will receive the emails and take action. In social networking ads, you can also set who you want to see your ads by age, gender and location. For example, you can decide to make your intended audience to be females below 25 based in London. Another important part of internet marketing is the fact that it has a limitless exposure. You can market your product all over the world within a short period of time and reach a large clientele provided you can avail the goods in such places if needed.

Timing

In offline marketing, you will need to make your advert available at the ideal time in the ideal location in order for it to be observed by your target audience. However, for online marketing your advert can be seen at any time of the day when people browse the net. Also, creating an online ad takes a shorter period of time than creating the same for offline marketing. Offline marketing has to be approved by different people before they are aired or displayed and additionally you need to obtain some sort of licenses.

Specificity

Suppose you are marketing a real estate business offline, you will have to look for the best platform to do that specifically. On the other hand, in online marketing, you can target a particular group in real estate such as house hunters. In this case, such engines will allow people searching for home related content to see your ad. You can also outsource your marketing to a different advertising agency such as Inbound Real Estate Marketing LLC.